Digital Account Manager | Unique Personnel

  • 2 years ago

Job Description

Unique Personnel is recruiting for a Digital Account Manager. Apply Now!

Job Number


Job Type


Job Title

Digital Account Manager

Computer Skills

MS Office


Advertising Services


Ekurhuleni (East Rand)



Job Description

• Develop, manage, and execute integrated digital advertising campaigns and strategies with the aim of acquiring and retaining customers.
• Be informed of unique client targets and structure advertising effort to meet and exceed such targets.
• Manage the implementation, tracking and measurement of online advertising campaigns and marketing activities.
• Create and manage platform access and codes that enable proper performance tracking for all advertising services.
• Monitor and track results to ensure they properly feed into designated client systems and/or company lead management systems and/or integrations.
• Brief and oversee the work of external agencies, such as designers, animators, and printers.
• Brief and oversee the work of internal agents, such as account assistants, designers, and account support departments.
• Support and guide the development of account managers, account assistants and advertising interns.
• Work within a budget and report any overspend or underspend to direct line manager.
• Report on campaign spend, monies paid over to third-party providers and other campaign expenses as per the procedures put in place to properly track such expense streams.
• Manage multiple advertising platforms for clients.
• Create and supplement advertising strategies for clients.
• Stay abreast the dynamicity of advertising platform changes and developments to the benefit and performance of client Campaigns.
• Plan and deliver targeted email, marketing, SMS and direct mailing campaigns using a selection of company marketing tools.
• Ensure that all ad hoc advertising activities have payment safeguards in place, before running such campaign expenses.
• Seek and manage online advertising opportunities and its clients.
• Write, edit and proofread copy for promotional materials for marketing campaigns and advertising elements.
• Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels.
• Ensure that the client’s brand and identity is adhered to in campaigns and in all communication channels.
• Manage the production and distribution of digital marketing assets.
• Liaise with and manage client work escalated to supporting departments.
• Organise and attend offline events that contribute to the success of client campaigns.
• Deliver regular reports of campaign results, including web analysis and the evaluation of client KPI’s and objectives.
• Maintain regular measurement of ROI on campaigns.
• Ensure accuracy of marketing materials and provide formal sign-off where necessary.
• Work closely with the support and technical departments to maintain client CI across their website and brand material.
• Work closely with the support and technical departments to ensure regular website checks are done for functional lead forms and user experience journeys.
• Collect and use data to inform new campaigns and respectively evaluate the performance of existing campaigns.
• Conduct market research and competitor analysis to inform advertising strategy.
• Identify, evaluate, and improve campaigns to improve campaign effectiveness, ad efficiency and overall quality of service.
• Manage and develop client relationships, reporting any complaints and/or cancellations via proper internal procedure, to manage overall customer satisfaction.
• Manage the accounts of clients in their entirety, ensuring quality across all touchpoints.
• Manage client teams as assigned to each project to ensure quality and performance across all service offerings.
• Onboard and manage new projects.
• Maintain certification status on all advertising partners associated with the company.

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Inherent Requirements

• Proven work experience as a Digital account manager
• Experience implementing and optimizing Google Adwords & Facebook campaigns
• In-depth understanding of online marketing tools and social media platforms
• Experience with customer service and account management
• Excellent verbal and written communication skills
• Strong analytical skills
• Related Marketing certifications & qualifications

What Qualification

Minimum Qualification




Location: East Rand Gauteng

Job skills